the chart compares how many resources are needed or co2 gets created to produce 1kg of vegetable or beef: 1kg of beef consumes 38m2 of agricultural land, 15m3 of water and causes 21kg of co2. 1kg of vegetable on the other hand needs only 1m2 of agricultural land, 1m3 of water and causes 2kg of co2.

the chart compares the needed resources or caused co2 by producing 1kg of vegetable versus beef. the graphic reduced words to it essentials to make it understandable to people all over the world who don’t speak english or are illiterate.