the infographic shows how many resources are needed or produced in the production of one kilogram of vegetable or meat product. 1 kg of beef consumes 38m2 of agricultural land and 15m3 of water and causes 21kg of co2. 1 kg of plant food, on the other hand, uses only 1m2 of agricultural land, 1m3 of water and 2kg of co2.

the chart compares the needed resources or caused co2 by producing 1kg of vegetable versus beef. the graphic reduced words to it essentials to make it understandable to people all over the world who don’t speak english or are illiterate.